Virginia Bauman
Background
Current Role
Coach and Facilitator at Reboot.io (2021-2026)
I work with founding teams, executives, and venture capital investors, helping leaders navigate transitions and organizational transformation.
Previous Roles
Foodzie (Acquired) (2008-2011)
Founding Technologist & Co-founder
Created an online marketplace for artisan food producers. Participated in Techstars (class 2) and raised funding from First Round Capital and SoftTechVC.
Tonx Coffee (Acquired by Blue Bottle Coffee) (2011-2014)
Founder & CEO
Founded a specialty coffee company, built direct-to-consumer subscription model, and led the company through acquisition by Blue Bottle Coffee Company.
Cuties (2016-2020)
Owner
Founded and operated queer-focused community organization and coffee bar in East Los Angeles. Closed our doors when COVID landed in the United States.
Go Get Em Tiger (2018-2021)
Advisor to the Founders, Chief Strategy Officer
Led digital commerce strategy and overall strategic direction for specialty coffee retailer.
Education
Virginia Tech (2002-2007)
Bachelor of Science in Software Engineering
Coaching Credentials and Experience
International Coaching Federation Associate Certified Coach (ACC)
Coaching for Transformation
Half a decade coaching founders, leaders, and venture capitalists
Over 5000 coaching hours logged
Expertise
- • Executive Coaching
- • Leadership Development
- • Organizational Transformation
- • AI/LLM Strategic Navigation
- • ADHD & Neurodivergent Leadership
- • Founder & Startup Advising
Background
I started my career as a software engineer before becoming a three-time founder with ventures spanning technology and brick-and-mortar retail. That path, from building software to building companies to leading organizations, taught me that the hardest problems are rarely technical. They're human. And they require a different kind of attention.
I've been coaching for half a decade. My technical background gives me clarity on emerging technologies, making me well-suited for technical teams. My founding and executive experience means I understand the real pressures of leadership. And my coaching training provides the tools to help leaders navigate the internal work that makes strategic clarity possible.