Virginia Bauman
Background
Current Role
Coach and Facilitator at Reboot.io (2021-2026)
I work with founding teams, executives, and venture capital investors, helping leaders navigate transitions and organizational transformation.
Previous Roles
Foodzie (2008-2011)
Founding Technologist & Co-founder
Created an online marketplace for artisan food producers. Participated in Techstars (class 2) and raised funding from First Round Capital and SoftTechVC.
Tonx Coffee (2011-2014)
Founder & CEO
Founded a specialty coffee company, built direct-to-consumer subscription model, and led the company through acquisition by Blue Bottle Coffee Company.
Cuties (2016-2020)
Owner
Founded and operated queer-focused community organization and coffee bar in East Los Angeles. Closed our doors when COVID landed in the United States.
Go Get Em Tiger (2018-2021)
Chief Strategy Officer and Director of Ecomm
Led digital commerce strategy and overall strategic direction for specialty coffee retailer.
Education
Virginia Tech (2002-2007)
Bachelor of Science in Software Engineering
Coaching Credentials and Experience
International Coaching Federation Associate Certified Coach (ACC)
Coaching for Transformation
Half a decade coaching founders, leaders, and venture capitalists
Over 5000 coaching hours logged
Expertise
- • Executive Coaching
- • Leadership Development
- • Organizational Transformation
- • AI/LLM Strategic Navigation
- • ADHD & Neurodivergent Leadership
- • Founder & Startup Advising
Background
I started my career as a software engineer before becoming a three-time founder with ventures spanning technology and brick-and-mortar retail. That path, from building software to building companies to leading organizations, taught me that the hardest problems are rarely technical. They're human. And they require a different kind of attention.
I've been coaching for half a decade. My technical background gives me clarity on emerging technologies, making me well-suited for technical teams. My founding and executive experience means I understand the real pressures of leadership. And my coaching training provides the tools to help leaders navigate the internal work that makes strategic clarity possible.